HomeMy WebLinkAboutGolf Board - Minutes - 06/17/2015Golf Board - Minutes
Page 1 of 3
Call Meeting to Order: Johnny Hodges called the meeting to order at 7:00 pm.
Agenda Review & Items of Note:
No changes to the Agenda
Citizen Participation:
No citizen participation
Approval of Minutes: Discussion:
On a motion by Ann Cross, seconded by James Penland, the Board unanimously (4:0) approved the Minutes of
the May 20, 2015 meeting.
Meeting Summary
Final Review and Approval of the Amended Bylaws
The Board had a brief discussion regarding the Bylaws and felt no further amendments needed to be made. On a
motion by James Penland, seconded by Ann Cross, the Board voted (4:0) to approve the Golf Board Bylaws.
Review of 2015 Marketing Plan
John Litel, Public Relations Coordinator, introduced himself to the Golf Board. He mentioned that though he
works directly for Recreation he assists various departments in Community Services with their marketing needs.
John reviewed the 2015 Marketing Plan for the Golf Division. He said we secured sponsors for the scorecards.
John stated that next season we would like to have sponsors for the driving range as well. John mentioned that
he is currently working on outdoor advertising on the bus shelters and Transfort. He informed the Board that we
will be working with the Communications and Public Involvement Office (CPIO) on new branding of the
courses. John said it’s our goal to have unity, yet for each course to have its own identity. He stated that we
have created a Branding Equity Survey that has been posted on FaceBook and sent out to our email list through
SendStudio. So far we have already received several responses. Ann mentioned that she understands our use of
Social Media; however she feels we are missing those who do not utilize it so perhaps we should reach out to
those individuals through other means. Johnny is concerned that we are not reaching the older population. Ann
feels it would be beneficial to reach out to the general public by advertising in the Coloradoan. John said we felt
reaching out to the golfing community would be most beneficial; those who understand the game and know our
courses. Johnny asked if we submitted the survey to any of the golf courses mailing lists. John said he didn’t
Golf Board
Regular Meeting
Wednesday, June 17, 2015
7:00 p.m.
Board Chair:
Johnny Hodges
Council Liaison:
Gino Campana
Staff Liaisons:
J.R. Schnelzer, jrschnelzer@fcgov.com
Dawn Worth, dworth@fcgov.com
Golf Board - Minutes
Page 2 of 3
due to the fact that we would have likely reached several of the same individuals. John explained that this is just
the first step; our baseline. He stated that this survey differs from our biannual golf survey, which highlights
course maintenance and customer service. We will then tour each course with CPIO staff and meet with the
Golf Professionals. John said we would like to start rolling this out spring 2016. The Golf Professionals feel
this could be a beneficial change for the courses. John said we won’t implement anything out without reviewing
it with the Golf Professionals to assure everyone is onboard. Ann expressed her concerns regarding whether or
not this is the best process. John stated that we have limited funds so we are utilizing the resources that we have.
He feels we reached out to the appropriate individuals and the Communications office has a talented design
team. John said the Golf Board would be updated throughout the remainder of this process. The Board thanked
John for his time.
Round Table with Golf Professionals
Doug Perry, City Park Nine Golf Professional, stated that May was a disaster, but we’re hoping things will pick
up. He mentioned that the courses are selling bag-tags with Pedersen Toyota’s logo for $10.00 as a fundraiser
for the Northern Colorado Junior Championship. Doug said they have had no luck creating a starter program
and are having a hard time finding volunteers in general. He said the Golf Professionals have discussed
implementing the Heat of the Day special soon. Doug commented on the fact that they are still having issues
with the online system. Jared Soares is aware of the issues and is continuing to look into it. He said he is still
concerned with the amount of no-shows. Doug also expressed a concern regarding the attitude of golfers.
Johnny asked if he felt this was a generational issue. Doug said he feels that is a big part of it. Dale and David
also believe this to be the case. He said it’s difficult because the marshalls get the brunt of it. Doug said it would
be nice to have the Park Rangers to help address certain issues, but they are busy the way it is. Dale said he
spoke to someone at Pelican Lakes and they have had similar issues. Doug said overall things are going well
and we are hoping for a good season. Doug also mentioned they will be utilizing stone from Old Town Square
for cart staging.
Dale Smigelsky, Collindale Golf Professional, stated that the course is in great shape. He said we have lost a lot
of revenue due to the weather so we are all hoping the rest of the season goes well. Dale reminded the Board
that things start to wind down when football season starts so we are hoping for great weather until then. He said
the construction around the course is a bit frustrating, but we try to keep people informed. Dale also said that
overall things are going well at Collindale.
David McCleave, SouthRidge Golf Professional, said golf is so weather dependent, when it’s nice out we’re
busy. He said leagues are going well. Dave said they are gearing up for junior events. He said overall things are
going well and it helps when you enjoy the people you’re working with. He stated that the Golf Division has
great staff who takes pride in the courses. He said just like the other courses we are hoping for better weather
for the remainder of the season.
Alex Eichman, Collindale Food & Beverage Concessionaire, said things are starting to pick up for C.B. & Potts.
He said staff is ready for a good season and overall things are going well. He stated that he enjoys working with
everyone at Collindale.
Rob Dahl, SouthRidge Food & Beverage Concessionaire said that things are starting to pick up for him as well.
He mentioned that they have dressed things up a bit by providing staff with new uniforms and he ordered new
glassware. Rob mentioned that there were some facility issues; however that has been addressed. He said he has
enjoyed the past 20 years at SouthRidge. He feels there are some very talented individuals with a lot of
combined experience working for the Golf Division. He said things are very enjoyable.
Golf Board - Minutes
Page 3 of 3
Update on West Nile
Mike Calhoon, Parks Supervisor, said we have been getting the word out regarding West Nile. He mentioned
that trapping is taking place this week to measure the risk indexes. He said we don’t just spray areas; we need to
have a recommendation from the County Health Dept.
Update on Smoking Ordinance
Mike stated that the Smoking Ordinance will go into effect September 1
st
. He reminded the Board that we asked
that the courses be exempt, but that request was declined. He said we will have notices on the course. Mike said
the marshalls and the pros will have to address the majority of the issues. Johnny asked if Mike felt this would
create a big issue. Mike said he feels this could potentially be an issue, but he feels it will be more of an issue in
Old Town. Johnny asked who will be enforcing this in the parks and Mike said the rangers will be addressing
any issues. James Snyder expressed his concern regarding littering. Mike said the Board will be periodically
updated regarding this.
Financials
Mike said just as the Pros mentioned, we had a rough May and we are hoping to have a better season.
Board Member and Staff Comments
Mike informed the Board that Kevin Gallagher resigned from the Board due to him moving to Windsor. He said
the new Board Member, John Lytel, will be appointed in July.
Ann asked if it would be beneficial to invite Gino to review the Golf Board’s concerns. She mentioned that she
is concerned that we aren’t following sound practices. Johnny suggested the Board focus on the larger concerns
like the irrigation systems. Ann stated that she is concerned with that as well. She said she isn’t implying that
staff isn’t doing their job. Her concern is that funding seems to be an issue with regards to all projects which
could lead to a poor outcome. She feels it would be beneficial to have Gino. Mike mentioned that they are
welcome to invite Gino anytime.
Adjournment: On a motion by James Snyder, seconded by James Penland the Board adjourned at 8:30 pm.
Respectfully submitted,
Dawn Worth
Administrative Assistance, Golf Division
Board Attendance
Board Members: Ann Cross, Johnny Hodges, James Penland, James Snyder
Staff: Mike Calhoon, Dawn Worth