HomeMy WebLinkAboutAir Quality Advisory Board - Minutes - 05/24/2005MINUTES
CITY OF FORT COLLINS
AIR QUALITY ADVISORY BOARD
REGULAR MEETING
281 N. COLLEGE AVE.
May 24, 2005
For Reference: Eric Levine, Chair 493-6341
David Roy, Council Liaison 407-7393
Lucinda Smith, Staff Liaison 224-6085
Board Members Present
Eric Levine, Ken Moore, Linda Stanley, Nancy York
Board Members Absent
Kip Carrico, Dave Dietrich, John Long, Cherie Trine
Staff Present
Natural Resources Department: Lucinda Smith, Liz Skelton
Guests
Rick Price
The meeting was called to order at 5:27 p.m.
Minutes
The minutes of the April 26, 2005 meeting were not approved due to lack of quorum.
Nancy York requested that the following changes be made to the minutes:
• York (Page 11, 10"' Bullet, Radon): Change "was no consequence to that" to "were no
consequences"
• York (Page 12, 15th Bullet, Public Health Advisory Board): Change "legislatures" to
"legislators"
Public Comment
The Board opened the floor to members of the public in attendance.
Guest attendee Rick Price handed out a memo addressed to the Board.
Price: We held a Fort Collins Bike Town Meeting a few weeks ago and we had 1'/z
hours of brainstorming ideas from the bike community. One of the things that came out
in that meeting was that communication among all of the groups that are interested in
biking and walking policies and programs is not very good in this community. Law
enforcement doesn't enforce the dismount zone downtown. Parks and Recreation does
some funny things with detours during construction. We lost the Bike and Pedestrian
Coordinator in Fort Collins about a year ago. I attended the Metropolitan Planning
Organization of the North Front Range meeting and I asked them how they gather input
from the public about bicycling and pedestrian issues. They did not have a response. I
was told that one of the members goes out on January 9th of each year and counts how
many bicyclists they see and that person bases their priorities on that count. They were
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actually serious. They went on to explain that the bicycle is a recreational vehicle and
recreational activities are the first thing to get cut when you're short on funds. The two
federal guys who were there pointed out that alternative modes of transportation are
included in the transportation funds and several years ago the Federal Transit Authority
decided that the bicycle is a legitimate means of transportation. Someone said they
think the City has a bicycle -pedestrian advisory board that advises SmartTrips — don't
they? The answer from the SmartTrips person was "Yes; the Transportation Board".
So I also attended the Transportation Board meeting. I asked them that same question
and they all admitted that the information they get from the public is anecdotal; from
person experience. So I've come to ask you the same question: how do you gather
information from the public about air quality issues as they relate to bicycling and
pedestrians in Fort Collins?
• Moore: A lot of my information is from staff. We have a lot of things that we
recommend to City Council relating to alternative transportation. There isn't a specific
person that provides input to the board on bicycling. Of course, Nancy is our constant
bicycling advocate.
• York: We have the Air Quality survey. Every other year we do a survey and find out
peoples' awareness about air quality issues and what they are willing to do to mitigate
problems.
• Smith: It also was just posted online.
• Price: I'll give you my email.
• York: The MPO used to do the Mobility Report Card. That's not happening anymore,
is it?
• Smith: Correct, that is not happening anymore.
• Smith: The City's SmartTrips program does gather some information. It may not be in
the vein you are seeking, but they work with businesses on alternative modes and for
every business that they partner with on the Drive Less program they do a survey of the
employees' commuting habits. There was a data collection effort related to the Mason
Street Corridor project; there was a transportation survey that stopped people around
town and asked about their commuting patterns. But again, that's a little different than
asking about views on biking.
• Price: I realize that the City is beginning the budgetary priority process. That will work
its way through the system, and I'm not sure how much involvement the advisory
boards will have... so I'm suggesting that this group recommend that the position of
Bicycle -Pedestrian Coordinator be set at a high priority. I don't think it matters what
department that position resides in. Suggestion two is to create a citizens' bicycle and
pedestrian advisory board to gather input. It can be an informal group, a formal group
or it could be associated with one of the standing boards. It just needs to be
institutionalized.
• Stanley: Do you mind if we give our input as you go along?
• Price: I'd like to finish and then I'd like to stay and brainstorm with you if the chair
thinks that is appropriate. What I really hope to do here is watch the conservation and
discussion that you might cart' on and then I'm going to take this to other boards and
then to City Council. Bike Town will have another meeting on June 9ch to discuss an
action. My third suggestion is that you recommend helping improve air quality in Fort
Collins by building existing programs for alternative transportation and linking the
programs to have some synergy. I would end by saying that I personally don't belong
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to boards because I don't have the time, my schedule is unpredictable and I feel a lot
more comfortable on the outside looking in, but I highly respect the volunteer citizens
who participate in these boards and I think we have some of the best City staff and
technical people in the Country working on this stuff. It's not that I have any
complaints about any of that — I'm worried that with the budget crunch and the growth
we've seen in the past decade, that we might start to forget about these things. By
institutionalizing a citizens' advisory board to address some the issues, we might help
move along more parks, safer bicycling and more and better educational outreach;
which I feel we have failed miserably at. Not just for the school kids, but for adults too
— I don't think they realize that every lane, except South College, is a bike lane. As
vehicles we are allowed to be in every lane in this town and it is not very comfortable
sometimes. Outreach is needed to the motorists, as an educational component that
bikes belong and that air quality would benefit if they rode for just a few days instead
of driving. I'll leave this with you. I'd be glad to hear any comments.
• Stanley: I think you're absolutely right that this could use more attention. I like this
idea of a board but I think it would be very difficult to have a new City board. One way
that it might work is if we had a representative from each of the existing boards and
made an ad -hoc subcommittee or task -force with those representatives. That way it is
involving all the aspects of the community. Something like that could happen without
even having Council approval.
• Levine: Absolutely, as long as we can find the time and interest from ourselves and the
community, that can be done.
• Price: Does it have to be limited to the existing board members?
• Levine: No, it is only limited to residents in the urban growth area.
• Stanley: If you could get a representative from all of these diverse boards, then you
could have other people too from the community. It would be a worthwhile thing to do.
The bicycle "path" for our future is not good right now.
• York: About your first suggestion regarding making a recommendation to unfreeze the
coordinator — we don't have a quorum right now.
• Stanley: For me, I would have to see what some of the tradeoffs would be for that
outcome. There are many unfilled positions. I'm not saying this is something that I
would not favor, but I would like to see what the tradeoffs are.
• Price: I'm not sure what the planning process is, but I can't imagine that this would cost
very much money. There must be some matching money. If it were seen as a high
priority by the boards — I know it would be up to the City Manager and Council to
finalize these priorities — but what I'd like to ask this board to do is to set this as one of
the highest priorities.
• Stanley: There might be a way to do it, like what you said, where you would be pulling
together aspects of peoples' jobs into something more centralized. Then we're not
talking about hiring an entire full-time position.
• Smith: I wonder if it would be helpful to get a hold of the description of what the
Bike and Pedestrian Coordinator did. I don't know if they did just planning or just
outreach. We could take a look at whether some of that is already happening.
• York: That'd be great.
• Price: I think what this job description is going to look like is going to depend on the
ebb and flow of currents within the City departments. I don't think it's this board's
responsibility to send a job description forward. I guess what I'm looking for is
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enforcement of the concept and idea. I will tell you I'm a great fan of Google. If you
Google "Bicycle Pedestrian Coordinator" you will come up with half a dozen models to
spring forward on. The League of American Bicyclists designates 49 cities as "Bicycle
Friendly Communities" and we are one of 13 that have the silver medal status. Just
looking down the list of those cities and googling "Bicycle and Pedestrian Coordinator"
I can get you a job description real easy. What I'm trying to do is launch the idea, see
where people are going with it and see what comes out of the Bike Town Action Plan
which will begin to take shape with the next meeting. I want you to be aware that this
is happening, that there is some movement and interest, and when you get a quorum I'd
like you to participate by possibly adopting some of these ideas.
• Levine: I have a slightly different perspective on some of this. My perspective is
personal; I am an avid bike rider. I am kind of a fair-weather, non -hobbyist bike rider.
I'm a guy who likes to do my errands and shopping on my bike — it is a real
transportation regime for me. The biggest lack that I see in Fort Collins is there is no
product for transportation as far as someone who wants to do more than just go to the
corner store. I have been going to the south end of town on my own and someone of
my skill level needs to seek psychiatric help if they keep doing that because it is
indicative of a death wish. It's very dangerous for riders like myself to use that as real
transportation. I've scheduled the Public Outreach Brainstorming for tonight's
meeting, which this is an excellent piece of. I've always believed with all of our
programs that before you advertise something you need to deliver as far as a product
goes because you don't get a second chance at making a good first impression. This is
my ninth year on the board; I participated in the original City Plan; so much of what we
did in the first five years of the board was alternative transportation modes and issues
and this is eleven years later and I see that we still don't have a bike route that can
safely get someone like myself from the North end of town to the South end of town
and there are lots of other places where there is no connectivity. There are some
excellent large stretches in town that you can bike, but those pieces really need to be
filled in. I would love to invite people from the Transportation Department here to
come before the board and present what they've done and what the timeframes are for
what's on the drawing board and approach things from that end. The last time I made a
trip to the south end of town I thought about bringing a video camera and taping what I
had to do — I had to cut across fences, I had to climb — lift my bike manually over the
railroad tracks and go up these dirt hills...
• Price: I called Miles Blumhardt of the Coloradoan a couple years ago and said I had a
great story for your explorer section on navigating south Fort Collins by bicycle. He
told me to write it for him and I said forget it; I don't have time. I see it as a challenge
and I find it interesting, but I am adventurous.
• Levine: I was literally going back and forth within a half block radius looking for the
place that I could cross — where the embankment wasn't too steep for me to carry my
bicycle filled with items up this dirt embankment.
• Price: You've described some elements to me that are part of the problem.
Transportation and Traffic Planning probably can give you some answers to that or tell
you what they are doing but they don't have focus in that direction. And yet, this
committee is interested in parts of these issues, Transportation is interested in parts of
these issues, Law Enforcement is not very interested even though some of these things
are in their responsibility. What I see as a need is some body — whether an advisory
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board or an ombudsmen — to gather all this together and represent the community, the
motorists, and maybe reshuffle the deck so we can move to the next level on this. We
have been recognized by LAB as being a bicycle friendly community, despite what you
and I know. I will also tell you that there is an anti -League of American Bicyclists that
object that the bicycle friendly communities that are being awarded are those that
separate bicycles from vehicular traffic. They don't think that is a good idea. They use
Fort Collins South College as an example of a bicycle friendly community that does not
allow bicycling on one of its major arterials on which two of the primary bike shops in
town were located.
• Levine: We did an Air Quality survey about 5 years ago and it had the question, "What
if any alternative modes have you used for a trip; how many times in the past year?" the
entire south part of the town —1/3 of the respondents said zero. This included walking,
TransFort, bicycling, rollerblading... every form of transportation except the car.
• Rick: I honestly think there are more people who bicycle for errands than walk. People
in this town don't walk. The game in the parking lot of the grocery store is to see how
close you can park so you don't have to walk. I'm just trying to start a dialogue - I'm
trying to figure out how we can cross these boards and departments because each one of
these has an interest.
• Stanley: This is the perfect thing for the new Budgeting for Outcomes because this is
what they are supposed to do — they are supposed to cross department lines.
• Smith: "Interdepartmental, bold and innovative".
• York: One aspect of the whole thing is the benefits for public health. It's a physical
activity. The City employees, because it is self -funded health insurance, there would be
benefits from that. Just last week at the Lincoln Center the City had this Health and
Wellness event. Lincoln Center is four blocks from City hall and almost everybody
drove to the Lincoln Center for that. That is a direct cost -benefit not only to the
employee but to the taxpayers. It's just a good idea, and it is also antiwar. Reduction
of fossil fuel usage is antiwar.
• Price: Just one final thought — for my tour company we have a "reading room" on our
website. If you need to cut -and -paste anything from there, feel free to do that.
• Levine: Rick thanks for coming. We're looking at the Public Outreach to start these
kinds of conversations and I look at this very much as a start of continuing these
conversations and doing something about it.
2005 Ozone Outreach
Lucinda Smith handed out a memo to the Board regarding ozone and summarized its
contents in a short presentation.
• Stanley (re: Dollars of money spent per ton of hydrocarbon reduced): What are some of
the projects that are the lowest?
• Smith: The most cost-effective is the gap cap replacement.
• Stanley (re: Ozone outreach projects): At one point in time we talked about targeting
commercial.
Smith: Right, I can give you a follow up. Since we last talked at the Board about this, I
talked with two people in the City who are involved with lawn and garden equipment.
One person is in Parks and the other person is in the Natural Areas Maintenance
Program. They buy a lot of mowers and string trimmers. I wanted to get a sense of
people who are involved using this equipment on daily basis and the replacement costs.
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I also talked to one retailer. It seems that their equipment turns over fairly fast — at least
every 3 years. The Board had talked about using a ZILCH loan approach or something
like that to get them to upgrade to the newer -standard equipment. Some equipment was
just too small for them to want to bother with that. The string trimmers are only a few
hundred dollars, even for the heavy-duty grade. The riding mowers were too big and
expensive for ZILCH to cover. What it appeared to me after doing a partial -degree of
investigation is we might be better off promoting low -smoke oil. I've heard mixed
reactions as I brought that idea forward. It is a product sold by STIHL, Inc. who sells
equipment. They market it as being a mixture of gas and oil for the 2-stroke engines
that reduces the emissions. Some people say it is really good and some say it is just
marketing hype. That might be the most productive approach for the commercial sector
rather than trying to incentive-ize the purchase of their equipment. Either the value of
the equipment was too small or too large for ZILCH to work.
• Stanley: You say they upgrade fairly quickly too?
• Smith: At least every three years. It gets constant use during the whole growing season,
which for us is at least six months. I had talked about having an environmental
business program for the lawn and garden industry where we could partner with Laurie
D'Audney who would be talking with them about water conservation. We were a little
behind the curve because she said in her experience that needs to happen in the winter
because they are already preparing for their busy season. That might still be an option;
we could talk about environmental aspects of their work this late December. Beyond
that, right now I'm not planning to do anything else with the commercial industry.
•. Stanley (re: Gas cap program): One thing you can do at CSU is go by college. Each
college tends to have a parking lot.
• Smith: That's good to know. Maybe next summer we can just do CSU. Although,
there might not be as many people on campus in the summer, I don't know.
• Stanley: The staff is there, just not all the students.
• Smith: CSU is one of the biggest employers.
• York: What is involved in the test?
• Smith: I have not gotten my hands on the equipment yet, but it looks like it is a portable
device where you unscrew the gas cap from the car, you screw the gas cap onto this
device, and it tests the cap's ability to hold pressure.
• Moore: We have one and I haven't used it yet. The gauge is measured in inches of
water — if the cap holds that pressure then it is OK. There are also smoke machines that
pump in smoke to find the leak in the evaporative system.
• York: CSU has this service component that they work in the community. If you had
enough devices, maybe you could borrow some...
• Smith: They are not too expensive; they are a few hundred dollars.
• York: Well a few hundred dollars is a lot. You could have volunteers...
• Stanley: Honestly, I wouldn't let any student near my car! No... I'm kidding.
• Smith: That is part of it. We'd have to have reliable people.
• York: I'm thinking that the more people, the more effect. There are environmental
health programs at CSU. They also have a group of students who do service.
• Smith: The Greek community also has students who are willing to do community
service.
• Stanley: Some classes have a service -learning component.
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• York: There is also the element of educating the students.
• Smith: It's a good suggestion. You're right; if we had more people we could do more.
I just haven't talked to the City Attorney's office about what our liability is. Volunteers
are looked at differently than employees that the City pays in terms of the amount of
liability that they can take on. These are relatively small issues, but do need to be
sorted out.
• Moore: Are you going to be taking data or just doing the test?
• Smith: We only record the type of gas cap given out.
• Moore: Taking license plate, or make and model of the car would slow you down.
• Smith: Actually, they fill out on the form what the make and model is and we keep the
form, so we're not writing that down.
• York: Even if you have some volunteers from the workplace...
• Smith: I know this will change after mid -July, but it would be hard to get volunteers
from the City organization because everybody is so wrapped up in the budgeting
process.
• York: Maybe Hewlett Packard could provide some people because they are a
ClimateWise partner. You need to have enough of the analyzers. More can be done
and it would lower the S601 per ton, and more tons would be reduced.
• Stanley: Maybe you could try it out at new Belgium.
• Smith: Yes. We're going to definitely start somewhere small. New Belgium is set for
July 22nd. That is their employee environmental fair day.
• Levine: I'm listening to this, but I'm wondering what kind of ozone precursors are
emitted in the industry sector in Fort Collins and are we going to address some of that.
• Smith: That's a good question. My hope has been that ClimateWise would have chosen
to focus on a business sector to promote pollution -prevention activities focused on
VOC reduction. Instead, and for a good reason, this year ClimateWise is focusing on
partnering with Utilities on smaller -retail and restaurants to promote electricity use
reduction, combined with the demand -reduction incentive program. There is a pretty
conscious decision that while ClimateWise is growing by adding partners, when it
chooses to focus on a sector that sector will be retail or restaurants because of the
relationship to the Utility electricity incentive. It's not going to focus on the VOC-
producing industry. It might next year. That would be one of my hopes and that would
get at what you are suggesting. The City would still be working around the edges
because we are not a regulatory agency and VOC emissions of any significance are
permitted by the state.
• Stanley: What are the VOC emissions that we see most frequently from industry?
• Smith: I think I can look in the Action Plan. We don't have information on precisely
what the VOCs are. We do have information on which businesses or organizations in
Fort Collins are permitted emitters of VOCs and their levels. I do not know what the
processes are that lead to that or what the specific compounds are- they are actually
folded into a category called VOCs.
• Stanley: What are some of the biggest emitters?
• Smith: Maybe one thing that we could do is look more into the industry contribution to
VOCs.
• Stanley: It is a big piece — 45% is a lot.
• Smith: It is possible that the industry category is mostly oil and natural gas wells.
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• Stanley: In terms of Fort Collins...
• Smith: We actually do have a few permitted gas wells up north. I don't have a detailed
City inventory for VOCs. The closest level is Larimer County and the most accurate
level is the State non -attainment area. I could get the emissions inventory from the
Ozone Action Plan. That does get very detailed.
• Stanley: The reason I'm asking is I often think about a couple of different industries
that use solvents and may be VOC-producing, like painters, and I'm wondering what
that contribution is. Printers... a lot of them use solvents for their machines. I didn't
know if those are the sort of things we are talking about with VOCs?
• Smith: I think it is going to be possible to figure out the Fort Collins' industrial
contributions because most businesses register their emissions by SIC code. That is a
process by which we could sort out which types of emissions there were. I've prepared
that for input into the ClimateWise business plan and I can get that to you.
• Stanley: That would be interesting to see.
• Smith: Another part of the picture is: what are the pollution reduction or prevention
strategies that can be embraced? They certainly exist for the industries you mentioned.
• Moore: Any time the State is talking about reduction, they are concerned about the
bang for the buck. They always emphasize the number of dollars per ton. The gas cap
is a low dollar program.
• Levine: The external costs are not figured in so it is not a real market — those are not
fair costs because the externalities, like number of cancers caused or cleanup costs, are
not being considered. The ozone was rated the highest ranking of priority pollutants. I
looked up a little bit about the health effects. It says it causes acute respiratory
problems, decreases lung capacity 15-20%, causes inflammation of the lung tissue,
leads to hospital admissions and emergency room visits (in the east coast 10-20% of all
summertime respiratory -related hospital visits are associated with ozone pollution), and
it impairs the body immune system defenses.
• Stanley: I know I've mentioned that I did my masters thesis on quantifying the health
effects of reducing ozone. Those problems are costly.
• Smith: This is not to minimize it at all, but we are fortunate that we don't have
extremely high ozone levels like some other areas in the country do. It's true that
healthy people can receive harmful impacts from ozone at certain levels and many
people are impaired by ozone concentrations even below the standard. There were
some places that had 184 days above the standard.
• Levine: What is the standard?
• Smith: It is .08, although compliance is determined at .085.
• Levine: That's the closest violation that we have.
• Smith: Yes, we exceeded the standard. Who knows what this summer will bring? I
appreciate your suggestions. What I hear is you're suggesting that we focus more on
the industry side. That has a lot of value. I'm not sure if we can do that this summer.
In my view, the gas cap fairs are the big thing. This is an opportunity for ClimateWise,
which wants to grow in a pollution -prevention direction to reach out to that sector.
• Stanley: It would be great if next year they would pick some of these industries that use
these solvents and pollutants.
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• Smith: If not in ClimateWise, it doesn't mean that we can do it outside of ClimateWise
too. There are a lot of environmental outreach programs to businesses that don't fall
under that umbrella.
• Stanley: I see on the back page you're talking about the "Stop at the Click" stickers.
Most people don't have a clue about that.
• York: The "Stop at the Click" is not that well known.
• Smith: We did have our own campaign about five years ago where we had our own
"Stop at the Click" stickers and cards that we left at the gas pump register. Maybe we
could reinstitute that program.
• Moore: I have seen the stickers on the pumps.
• Stanley: I'm just wondering if there is a way to get volunteers to take on some of this
campaigning aspect. We do campaigns on a lot of different things. If you could get
somebody who is passionate about it, somebody could do Soapboxes in the newspapers
or maybe some PSAs — there might be some already made up.
• Moore: There is an economical benefit to stopping at the click. When the expansion
area is overfilled it pushes liquid up to the carbon canister rather than vapor.
• York: It just needs more attention.
• Smith: One thing I know is that it may be difficult to get stickers put on the pumps. It's
not impossible but when we did it last time we had to go through the corporate national
offices. We can do that again.
• Levine: My last comment is we don't know all the opportunities we have until we know
what the sources are.
• Smith: I can get that information to you via email.
Emissions Testing Program
Lucinda Smith handed out a memo to the board regarding the details of the project proposal
that the City of Fort Collins submitted for possible CMAQ funding.
• Levine: Are we a member of the ozone compact?
• Smith: We are in the area but Fort Collins is not a signatory. Larimer County is the
signatory.
• Levine: I heard if you are a member you are not eligible for CMAQ funds?
• Smith: That's true. We are only eligible for carbon monoxide CMAQ funds, not ozone.
• Stanley: How much CMAQ money is there?
• Smith: I believe $2.6 million for 2 year period (2006-2007) for Fort Collins.
• Levine: I guess I don't understand the benefits of compact. You don't have CMAQ
funds and if you flunk you automatically revert to a SIP situation.
• Smith: I think the perceived benefits are to defer a non -attainment designation, the
"penalty" that comes with stricter resource controls and also the way conformity is
determined for transportation projects.
Public Outreach Brainstorm
The Board discussed their thoughts and ideas regarding current and possible future outreach
methods of the Board and also City of Fort Collins Natural Resources Department.
• York: Some notes that I had made to myself on the public outreach brainstorm is a
report to the community. I have picked it up from reading the minutes — how
ineffective fireplaces are would be one, the toxicity of wood smoke would be another.
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• Stanley: Who would do that report? The board makes recommendations to City
Council.
• York: We can have public meetings too. The second part is to gather the concerns and
information from the public.
• Stanley: Can we have public meetings?
• York: I think we can.
• Smith: Certainly to promote citizen participation and public education on citywide air
quality issues is part of your bylaws. To convene citizen ad -hoc task groups, like the
bicycle idea is OK. I don't think it is specific as to holding a public meeting.
• Moore: Can we invite public to the board meeting?
• Smith: Yes.
• Stanley: I'm not arguing that we shouldn't do it; I just want to make sure we can do it.
• York: Tonight I wrote down about 2-stroke engines. There are a lot of 2-stroke engines
about. CSU is modifying 2-stroke engines to a wonderful degree. They are a great
resource.
• Smith: Just today we got the Natural Areas report to the public. This is one model of
what one program in the City does to report to the public.
• Levine: I've looked at our Air Quality Action Plan and there is a ton of goals and
commitments that involve the public and outreach to the public and outreach to media
involving the public. We work for the public as their City Council.
• Stanley: I don't put a lot of stock into holding public meetings. Too few people
typically show up and it's often times the "usual suspects'; unless it is for the express
purpose of getting those people involved in some sort of way, like to get them to
volunteer. People are so overloaded with messages that it is so difficult to really reach
them. I think we need to pick what we are most interested in. I could see it taking a lot
of time and not having a lot of effect unless we're very specific -focused and bring in
other people.
• York: The public doesn't know, for instance, the toxicity of wood smoke isn't well
known. Just that public information. I went to this bicycle advocacy meeting. Fifty
people showed up and they had expected 5. You have to look at where we are at in time
— there are more people who are concerned about global change, global warming.
• Stanley: I think that may be true, but I think if we could specifically target some
audiences that you want to show up, it would be able to leverage their time and effort.
Like asthma support groups — they have a high stake in air quality, and it would be
great to try to use their resources. I know people don't know all the information, but it
takes a lot of hits to get a message across to groups of people. If there is a way to
leverage our resources and then to target effectively I think it is worthwhile.
• Smith: One of the ideas that we are going to try to bring forward through the BFO
process — Brian was the one who brought this forward — is a program that exists in the
American Lung Association called Master Home Environmentalists. The concept is
you get a core of volunteers, the American Lung Association offers them training and
they go out and do home assessments for health impacts in homes. It is a pollution -
prevention home -based assessment. We know that air quality is an issue and we have
more of a challenge trying to get at that. We are going to try to advance it for some
funding. It shows a good association with the American Lung Association and it shows
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commitment to public health and indoor air quality. It seems to me that if that core
group of interested volunteers exists it fits with the concept you are talking about.
• Stanley: Then you are getting those people to go out and volunteer and more people
hear about it and it builds — it has a snowball effect. That's what we need to get going.
• Levine: I agree with what you say, but I disagree too. You say you ran those PSAs a
million times, looked at the results, and didn't like what you saw. Yourself and those
ad agency people, you knew what the ad said, they were affected by that — what I'm
suggesting is the buy -in is at different levels. Public outreach isn't just initially at the
public level or you are completely lost. What I'm saying is if the City hosts programs
and various activities, there is buy -in from the City and buy -in and awareness from very
important decision makers.
• Stanley: I agree and I think that is why you have to target very specifically who you are
going after. For example, we also had a group of community peers doing presentations.
It's a good way to get people who are interested and who can have an effect then on
another group of people. It all goes back to targeting — and I would like to see us
become very targeted in who we are trying to reach.
• York: What if we were to build on this BFO process and have community input as to
which of our programs we should sink money into?
• Smith: Do you feel like air quality survey gets at that at all? It does have a series of
limited questions that ask "what do you think the City should be doing?"
• York: It gets at it somewhat. I want more from the survey, don't you?
• Stanley: What about the Citizens' survey? I don't know how often it's done but it asks
people to rank City programs in terms of importance and quality.
• Smith: The last one was 2003 and I'm certain there will be periodic surveys now
because BFO relies so heavily on how the public thinks you're doing.
• Levine: I don't think there is just one audience for a lot of this.
• Stanley: There definitely is more than one.
• Levine: Let me make a point. There hasn't been a City -dedicated show on air quality
or air quality issues period since I was on one with then -Mayor Ann Azari and that was
in 1996. That's been almost 10 years. There were a bunch of panelists, and I of course
was one of the panelists, but there were people from Transportation, there could be
people from Land Use, there was the City TV production staff — all of those people are
affected and educated and then come to look at that issue as an important one that the
City is engaged in as well.
• Stanley: I could see a great show being done that doesn't use panelists — that uses really
interesting things where you are out the gas pump and showing people...
• Levine: One reason I wanted the boards and commissions to comment on development
projects is even if it is late in the game, getting that report card for various staff
recommendations of development projects would completely change the way they go
about looking at those projects in the very earliest phase. They know that report card is
coming up so it changes their way of looking at things. The outreach is to change the
way that everyone looks at things. It is the public, but it is also all of the participants.
• Stanley: I guess I'm confused of who we are talking as doing the public outreach.
From listening to Nancy it sounded as if we are talking about the AQAB doing
outreach. Are we talking about the department's outreach as well?
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• Levine: Of course, I'm talking about the City, absolutely. I'm talking about
brainstorming these issues on a pretty wide perspective. The Natural Resources
Department used to have environmental awards.
• Smith: I don't think the department did. Latimer County maybe?
• Levine: No, no, no. We used to have awards — I know because I have two of them that
I received.
• Smith: Okay.
• Levine: Everyone that receives an award — of course you get buy -in forever from that
person. I turned on Channel 27 and I saw an award breakfast and it was the Human
Relations Commission. Once you start doing that kind of thing it is hard even to
predict who you are reaching but it is a pretty wide blast I think.
• Stanley: You guys could do a little show on Channel 27 like the "Real Word Rental"
video that the City put together for students. They try to use humor and make it real —
people in certain situations, and what they could have done differently or what their
actions caused.
• York: That's a budgetary item too.
• Smith: There are a variety of options that are available. Using IT is about $1,000 per
minute for an edited video. We've done that for radon and for global warming.
• Stanley: How about using the technical journalism students? They have a whole Public
Relations Masters program that's supposed to learn how to do all of this stuff. And
they have all of that high-tech equipment. They are looking for projects.
• Smith: That sounds like something that would really be worth exploring that is not as
costly. There is also a 1/2-hour show about the City and the issues that it works on. It is
low cost and more like a panel format. Kelly DiMartino moderates the show. They
had one on sustainability. They could have of those one on air quality. That's very low
cost, but I don't know how exciting it would be for the public. Or there is the
"Showcase Fort Collins"; that is not as expensive as produced video but there is a cost
to it and it is an issue of getting in line. But it is not a bad idea. I would think we
would have to think about who the audience is and what the subject is and match the
subject to the audience. If that's a better way than the TV commercials and radio
commercials — it's just hard to know.
• Stanley: It could be a "Day in the Life of..." thing, like a reality show. You could
follow a person around during their everyday lives. They go to the gas station and stop
at the railroad tracks or paint their house.
• Levine: Is this a reality show? They're really hot now, right?
• Stanley: That wouldn't be as high cost, but think of all of the things we do in our
everyday lives that...
• Smith: KRFC has the Green Reports, which are short, but are also another avenue that
might be available. They've been very generous and have given us whatever clips are
natural -resource related for us to put on our website. People can just click on it and
listen to the audio for three minutes on various subjects. If they'd be willing, they
could do one on air pollution or ozone. They haven't raised that as a priority issue yet
but we could go ahead and ask.
• Stanley: I still think this thing about targeting our audience is so important. Who do we
want to hit?
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• Levine: I'll tell you who I want to hit — quite frankly it is the movers and shakers of the
City. Some of them work for the City, run the City, and some of the people are
economic interests all over the place.
• Stanley: How do we hit those people? I think that's different than how you hit the
general public.
• Levine: No, I think that anything aimed at the general public hits more than just the
public.
• Stanley: The Chamber of Commerce now has an Environmental Committee. One
person who helped start that is Chris Wood. He might be one to get some ideas from.
He does have an interest in sustainability and the movers and shakers really like him. If
there was some way that we could work with him...
• Levine: Another thing that I wanted that we used to have a lot of in the past and should
have some more of now, is people coming to this board to present various policies and
programs and things. Ron Phillips has come before; so have Greg Byme and Mike
Smith. That's awareness of air quality and air quality issues if there is real interaction —
direct interaction — we will all be more aware of what the other is doing. We should
reinitiate that.
• Smith: Do you recall if that level of people came at the board's request to make a
presentation on something or because they working on a project plan that needed the
board's input?
• Levine: When Ron Phillips came it was specifically that they were moving forward
with a plan and he wanted to make the presentation.
• Smith: There's a lapse in major planning activity at the City right now while it's going
through BFO. That's one reason why we aren't getting requests from the outside for
presentations. That still doesn't mean that you couldn't invite anyone to come and
speak on something.
• Levine: It's been about four years since we had those semi -regular presentations.
• Stanley: Ken, I wanted to ask you, one reason air quality is important to you is for
health reasons, right?
• Moore: I have heart problems and I have diabetes. It would be nice to make sure that
the air that I am breathing deeply into my lungs while I'm exercising is not bad for me
and contributing to my health problems.
• Stanley: That's one group that it seems would be good to reach about air quality issues.
• Moore: I got in touch with American Lung Association through email. I was more
discouraged the more I communicated with him about auto emissions, I/M and that type
of stuff. He was taking a lot of stock from Dr. Doug Lawson and it is my personal
opinion that he does all he can to do away with any UM program. In our talking back
and forth, he came across a report where carbon monoxide was given to patients who
just had a stent and they actually improved. I'm sure it was a measured, minute
amount. This is like talking to a wall. That's the American Lung and American Heart
Association! It is so discouraging.
• Stanley: Are there people, like support groups, for example at Poudre Valley Health
District?
• Moore: I know CSU has an adult physical fitness class for people who have had heart
problems. That is one of the recommended programs to go to in order to get back into
exercising. There used to be the "Attack Pack", which was associated with a lot of
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Page 14 of 15
cardiologists in town. They take a group of people who just had heart surgery and
encourage them to join and do group exercise and stuff like that. For those folks to get
involved would be nice. I've never seen any of our local doctors get in and say we
need to cut pollution.
• Smith: There is Dr. Janet Sealy who heads up a group called something like "Parents of
Asthmatic Children". She is active at State level and might be an ally for air pollution
reduction.
• Moore: Could Staff build a survey for the board, that we could ask Council and City
Manager, to find out their level of awareness and their opinions on different air
pollution...? It would be good to get an idea of their feelings and knowledge.
• Smith: That would be so valuable!
• Moore: Could it be possible that we make a recommendation that we get a survey to
them so we get an idea of the people that we are making recommendations to — what
their level of interest is?
• Stanley: It gives us some gauge of where they are at.
• Moore: In our business we survey, survey, survey to find out what our potential
customers want, what they need, and from that we can build our strategies. If we have
an idea of what our Council's thoughts are and what their level of interest or knowledge
of air quality - it might give us an idea of how to approach it all.
• Smith: It's an interesting idea to use Council as a focus group.
• Moore: They are elected by the public to represent the public and it would be nice to
know what the representatives' thoughts are.
• Smith: If you're interested I'd be happy to follow up on the feasibility of that.
• Levine: Well we advise Council, so that would be hard to do.
• Smith: It depends which way the request flows.
• Levine: We would need a quorum.
• Stanley: We should bring this up at the next meeting then. It's a great idea.
• Levine: Yes, I envision this as an ongoing discussion. Hopefully we can put some
strategies together.
• Smith: I see that there could be strategies that the board wants to implement yourselves
and there are strategies where you are giving advice to Staff for outreach that we should
do.
• Levine: And Council.
• Smith: Yes, Council is the third area.
• Stanley: I would be happy to talk with some folks in technical journalism. I'm
supposed to go meet with them in a week or two. Maybe I can exact a price, because
they want help with their research. Maybe there is a possibility of doing some short
program on air quality. They have extremely state-of-the-art equipment.
• Smith: That would be great.
• York: I do know that health care costs are up 11% this past year and it seems like more
and more people don't have health insurance and health issues are on the minds of a lot
of people. The targeting makes a great deal of sense, but my own inclination is have it
be a broad outreach with the target being health -preventative illness. I know a lot of
people are interested in health. It should be a place where people can deposit their
ideas and complaints.
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05/24/2005
Page 15 of 15
• Stanley One thing EVSAG did was a "bright idea" thing on the website. People could
submit their ideas and that would be available for the City to look at.
• Smith: That's a great idea. People would have to know about it for it to be effective.
• Levine: The survey indicates that the web site is the lowest -used information source.
• Stanley (re: New West Fest Quiz): I think that's great. You should do one for adults
and one for kids. When you supply them with the answers, you need to make it
interesting.
• Smith: That's a good idea. Do you think people would look in the newspapers for the
answers if they had to look to see if they won?
• Stanley: I don't know if you would be able to do that. They have all those strict contest
rules now.
Updates
Levine: I should announce that Jassen Bowman has moved to Boulder, and has a new
job there and won't be on the board anymore. I spoke with our new Council Liaison
David Roy and asked him to introduce a resolution to Council so we don't have to wait
until the next selection cycle to select a new member to replace Jassen.
Meeting adjourned 7.57 PM
Submitted by Liz Skelton
Administrative Secretary I
Approved by the Board
Signed
Liz Skelton
Administrative Secretary I
Extension: 6600
2005
Date