HomeMy WebLinkAbout2021 - Golf Board - Annual Report
Golf Board
2021 Annual Report
January 12, 2022
413 South Bryan Avenue
2021 ANNUAL REPORT Page 1
The Golf Board advises and makes recommendations to the Director of Community
Services and the City Council as to rules, regulations, policies, administrative and budgetary
matters pertaining to the operation and maintenance of all City owned golf courses; City
Park Nine, Collindale and SouthRidge.
The City of Fort Collins Golf Board held 8 Regular Meetings & 3 Course Outings during
June, July & August. All meetings were held through Zoom, with the exception of the
December meeting being hybrid. Board Members were, Patrick Dawson, Michael Hardisty,
Ross Liggett, John Litel, Kathy Meyer, James Penland, & Jon Schmunk. At the end of the
year, James Penland was term limited, Michael Hardisty resigned from the Board, Kathy
Meyer and Jon Schmunk reapplied.
The Board elected officers were Kathy Meyer, Board Chairperson, along with Ross Liggett,
as Board Vice Chairperson and Jon Schmunk as Board Secretary.
Jeni Arndt served as City Council Liaison to the Board. Mike Calhoon, Director of Parks
along with Scott Phelps, Manager of Golf, Dawna Gorkowski, Parks Finance Supervisor and
Dawn Worth, Golf Administrative Assistant, provided staff support to the Board. Victoria
Shaw, FP&A Manager, assumed the financial responsibilities after Dawna retired. Valerie
Van Ryn, Emily Frare & Kathryn Gehrke provided Marketing support.
1. GOLF BOARD STRUCTURE AND GOALS
Continued to be advocates for City of Fort Collins Golf Division.
Advocate for sustainable improvements.
The Board was updated & provided feedback regarding the Reimagining Boards and
Commissions.
Board Members were notified and attended the Super Issue meetings.
The Board advocated for the Youth Scholarships Fund.
o Ross Liggett, James Penland & Jon Schmunk participated on the subcommittee.
Completed their Periodic Review in October.
2. BUDGET/FEES
The Board was updated monthly on the financial status of the Golf Division.
Review & feedback of BFO offers.
Reviewed & approved the recommended 2022 fees in March and revised in November.
3. ROUNDS/ANNUAL PASS SALES
In 2021 we had 94,496 18-hole rounds.
o This is a 12.31% Increase over 2020.
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YEAR Annual Report
2021 ANNUAL REPORT Page 2
We sold 507 annual passes in 2021.
4. NEW POINT OF SALE SYSTEM
Awarded the contract to Lightspeed after RFP was issued and reviewed.
Training started in October, with anticipation of the system going live in January 2022.
5. MARKETING
Marketing staff presented their 2021 Marketing Plan in January.
o In December they presented their 2021 Marketing review.
o Updated photography for marketing promotions.
Regional Partnerships
o Continued to research opportunities for partnerships.
o The Birdie Alliance program continued, with the cities of Boulder, Este Park &
Greeley, exchanging complementary rounds that were used to incentivize the
Super Pass value and for Marketing Promotions.
Social Media
o Created consistent social media presence.
o Posted course COVID updates, as needed.
o Continued monthly newsletter.
o Live League & Tournament posts
o Bogie Bart videos
Golf Specials & Course Promotions
o Favorite Hole Friday
o Holiday Promotion
o Veteran’s Day
o League Promotions
o Event Rental Space Promotion
o Non-PT & Off-Season Rates
Junior Golf
o Successfully implemented the Youth Scholarship program.
Will begin awarding scholarships in 2022
o Stake Out Saloon Charity Event - $18,000 raised
o This event raises funds for the Fort Collins Youth Recreational Sports
Scholarships, to assist families that might otherwise struggle to afford.
o Updated website to better highlight Junior golf.
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YEAR Annual Report
2021 ANNUAL REPORT Page 3
o Youth Drive, Chip & Putt Qualifier for the Finals at The Masters in Augusta
Georgia 2022.
o 5th graders golf for free golf program
o Junior golf camps
o Youth on Course
o Promoted Junior Passes
No per play fee
6 additional buddy visits
Golf Survey
o The survey went out weekly to all Annual Pass holders who played that week.
Digital & Print
o Completed Tournament Packets
Packets were provided onsite and with charitable donation requests
o Materials for annual pass vs. premier card comparison
o Coupon insert in the Recreator
o Promotional material sent out with Utility bills
o Digital IQ buys/trade
o Facility television monitor ads
o Art developed for BizWest.
o Ad buys & art developed for hotel keys.
o Provided material for TPC Champ/Korn Ferry Tour.
o Advertised in the Coloradoan.
o Advertisement at CSU Football, Volleyball and Basketball games
Partnerships
o Continued our partnership with CSU Athletics, Poudre School District &
Dellenbach, Pederson Toyota.
6. COURSE UPDATES/EVENTS
Successful City Championship held at all three courses.
CSU intermural leagues played at all three courses.
Women’s Open was held at Collindale & Southridge.
Overseeding & winter damage repair was done at all three courses.
Golf maintenance equipment ordered.
Netting Repair from winter storm damage took place at Collindale & Southridge
Contract extensions
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YEAR Annual Report
2021 ANNUAL REPORT Page 4
City Park Nine
o Main line break outside pump house was repaired.
o Electrical line installed to allow beverage storage behind the counter.
o Full cart fleet was ordered.
Collindale
o Held a Fireworks event in celebration of CSU Homecoming/Collindale’s 50th
Anniversary.
o Electrical capacity expansion in the basement for more refrigerator units.
o Tree Trimming & removal
Southridge
o New Irrigation System design finalized & RFP issued for construction & supplies
o #9 pond lining and expansion completed at Southridge.
7. SUSTAINABLE PRACTICES
The Board was strong advocates for the Southridge irrigation project.
Randy Conard is a representative on the City’s Sustainable Team.
Composting of organic matter at all courses.
Continued integration of electric and hybrid equipment at all courses.
8. POLICIES & PROCEDURES
Staff continued to update the Policy Manual & will updated the board.
9. STAFF UPDATES
City Park Nine
o Jordan Diede was hired as the second Assistant Golf Course Superintendent.
o Casey Anderson was hired as a technician.
Southridge
o Patrick McGowan was hired as a technician to fill Jordan’s vacancy.
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YEAR Annual Report
2021 ANNUAL REPORT Page 5